Siena Heights University
MKT 310
MARKETING PRINCIPLES AND CASES
3
This course examines the role of marketing in a company, emphasizing the management of the marketing mix
including product planning, marketing communication, distribution and pricing. Special attention is given to the
role and significance of evaluating consumer needs, target market and opportunity analysis. This course is case-
based and helps students to make marketing decisions in the context of general management.
Prerequisite: ECO 221 or ECO 222, junior standing, MGT 302 Management: Principles and Cases is
recommended
Course is offered: FA and WI Every Year
MKT 320
MARKETING THE ARTS
3
This course introduces students to the importance of marketing in the fine and performing arts. Students learn to
apply the tools available to marketing managers. Both profit and nonprofit organizations in dance, music, theater,
and the fine arts are examined. Fieldtrips, guest speakers and film provide students a better understanding of the
various challenges encountered by arts marketers. The social value of the arts is also explored. This course is a
marketing validator.
Prerequisite: Junior class standing
Course is offered: Uncertain
MKT 350
CONSUMER BEHAVIOR
3
This course examines the processes of consumer motivation, perception and learning, as well as the nature and
influence of individual predispositions in relation to the buying processes, exogenous influences, consumer
decision-making processes and ag