Siena Heights University
BAM 201
BUSINESS COMMUNICATIONS
3
This course studies and analyzes oral and written communication problems common to the business enterprise.
An emphasis is placed on appropriate planning, writing, and evaluating business e-mails, letters, memorandums,
reports, and other general correspondence. Additionally, there is a strong focus on the development of
presentations and marketing yourself effectively. BAM201 or BAM441 is required for all Business majors.
Prerequisite: ENG 102 or equivalent
Course is offered: FA and WI Every Year
BAM 210
BUSINESS APPLICATIONS SOFTWARE
This course will introduce students to computer application software critical to contemporary business
management. Topics will include data analysis, configuration, and financial tools.
Prerequisite: None
Course is offered: FA and WI Every Year
3
BAM 211
BUSINESS VISUAL AND MEDIA TECHNOLOGY
3
This course will introduce students to various tools critical to delivering a visual business presentation. Students
will learn the newest visual communication methods.
Prerequisite: None
Course is offered: FA and WI Every Year
BAM 212
BUSINESS PUBLICATION DESIGN
3
This course will introduce students to the design of business publications through the use of desktop publishing
software (i.e., Adobe In-Design, Photoshop, Premiere Pro). Students will produce brochures, promotional
materials, logos, newsletters, and other business documents.
Prerequisite: None
Course is offered: FA and WI Every Year
BAM 213
INTERNET AND BUSINESS APPLICATIONS
This course will teach students about various online platforms and mobile applications used for marketing and
business purposes. The course is an introduction to social media, mobile technology, big data, and company
website development.
Prerequisite: None
Course is offered: FA and WI Every Year
3
BAM 285
SPECIAL TOPICS
1-3
The study of selected topics of current interest and not ordinarily covered in depth in other courses. Special
Topics may be repeated for credit with the approval of the department/advisor. No more than three credits may
apply to a major or minor.
Prerequisite: Based on course topic
Course is o