Siena Heights University
ARG 347
CORPORATE IDENTITY
3
The design of corporate and branding identity is explored from conceptual, technical and market viewpoints.
Emphasis is placed on logo development based on company or brand vision and product placement, expanded
into the creation of appropriate design style guidelines.
Prerequisite: ARG 247
Studio fee: $75
Course is offered: FA and WI Every Year
ARG 348
PUBLICATION DESIGN
The layout, design, and production of printed communication will be explored from the concept to design to
prepress considerations. The use of desktop publishing software (Adobe InDesign) is covered in the design of
multi-page documents such as brochures, newsletters, booklets, and journals.
Prerequisite: ARG 247
Studio fee: $75
Course is offer