Siena Heights University
ITM 370
MGT329
MGT 360
MGT 361
MGT 365
MGT 485
MKT 310
MKT 350
MKT 351
MKT 360
MKT 460
MKT 470
PCM 301
PCM 485A
PSY 441
SOC 314
SOC 350
E.
II.
Electronic Commerce
Managing Cultural Differences
Human Resource Management
Organizational Behavior
Project Management
Decision Making for Managers
Marketing Principles and Cases
Consumer Behavior
Advertising and Promotion
Social Media Marketing
Marketing Management
Global Marketing
Fundamentals of Professional Communication
Special Topics: Social Media for Mass Communication
Group Dynamics
Ethnic Dimensions of American Society
Conflict Resolution
42 credit hours
Total for Major
Other Requirements
* Course must be completed with Siena Heights University.
**Students MUST take PCM 495 during their final term before graduation. Other courses may be taken
during the final term as well, but PCM 495 cannot be taken sooner than the student’s last term at Siena
Heights.
18 credit hours at the 300/400 level must be completed with Siena Heights University.
1.
At least one approved elective (3 credit hours) must be taken with Siena Heights University.
2.
All students must maintain a cumulative 2.50 g.p.a. in the major.
3.
Courses to be transferred into the major as electives or prerequisites from other institutions must
be 2.0 g.p.a. or better, with some exceptions (see statements 5 & 7).
4.
ENG 101 and 102 (or equivalents) must be completed before beginning coursework in the PCM
program with a 3.0 g.p.a. or higher.
5.
A public speaking course or PCM 301 must be completed before beginning PCM coursework in
the program.
6.
If a public speaking course is transferred in from a community college , it must be completed at a
3.0 g.p.a. or higher.
7.
Admission to all PCM courses is at the discretion of the PCM Coordinator.
Minor in Professional Communication
I.
Required Courses for Minor
A.
Program Requirements
1.
PCM 301
Fundamentals of Professional Communication
2.
PCM 330
Intercultural Communication
3.
PCM 340
Professional Speaking
B. Cognate Requirements
1.
BAM 311
2.
BAM 441
3.
MGT 452
4.
*PHI 329
C.
II.
Business Ethics
Managerial Communications
Leadership
Technology and the Human Condition
Total for Minor
9 credit hours
3
3
3
12 credit hours
3
3
3
3
21 credit hours
Other Requirements
Undergraduate and Graduate Catalog 2016-2018
156