Siena Heights Course Catalogs | Page 133

Siena Heights University
1 . Transfer students will take 24 major credits in residence – MKT 310 , FIN 340 , BAM 479 , and all 15 major electives . Students who transfer the equivalent of MKT 310 will substitute an approved marketing elective (“ validator ”) in residence .
2 . Transfer students , who have a breadth and depth of Business coursework , experience or both , may waive Intro to Business and substitute a major elective . Any waiver requires written Program Chair approval .
3 . You may use BAM 465 as a cognate . If you do so , simply add an additional course Management elective from I , A , 10 .
4 . Marketing Majors must earn a minimum 2.0 g . p . a . for their Cognates . No “ D ” grades may apply to the major .
5 . Not available to Business Administration majors .
Marketing Minor
I .
Course Requirements
A .
Program Requirements
15 credit hours
1 .
BAM 201
Business Communications
or
3
BAM 441
Managerial Communications
2 .
MKT 310
Marketing : Principles and Cases
3
3 .
MKT ___
Approved Electives ( Must be 300 / 400 level )
9
B .
Cognate Requirements
7 credit hours
1 .
ACC 203
Principles of Accounting I
4
# ECO 221
Microeconomics
or
3
# ECO 222
Macroeconomics
C .
Total for Minor
22 credit hours
# May be double-counted toward Minor and Liberal Arts Requirements .
II .
Other Requirements
* Offered in the College for Professional studies only .
1 .
Twelve of the credits must be Siena Heights University residency .
2 .
Twelve of the credits must be at the 300 / 400 level .
3 .
Students must earn a 2.0 g . p . a . in all Siena Heights University minor work attempted .
4 .
Only the equivalents of 2.0 or higher grade transfer courses apply to the minor .
5 .
Only 3 credit hours of MKT 485 courses apply .
6 .
Marketing Validators for Transfer Students : MKT 320 , MKT 350 , MKT 351 , MKT 360 , MKT455 ,
MKT 460 and MKT 470 .
7 .
Cognates may also count towards any Business and Management Division majors .
8 .
The Marketing Minor does not apply to students majoring in Business Administration .
Program Learning Outcomes The business program prepares students for management positions in a wide variety of organizational settings . Business students will achieve the following competencies :
Communication – the ability to express ideas – in writing , verbally and visually . Creativity – the ability to develop original ideas or use common solutions in unique ways .
Analytical ability – the skill to effectively separate a complex problem into its component parts in order to identify solutions .
Integrative thinking – the ability to detect interrelationships among component parts and assess their importance in creating solutions .
Undergraduate and Graduate Catalog 2016-2018 132