Siena Heights University
Marketing
Bachelor of Business Administration Degree
I.
Course Requirements for Major
A.
Program Requirements
1.
BAM 101
Introduction to Business
or
MGT 440
Entrepreneurship & Small Business Management
2.
BAM 201
Business Communications
or
BAM 441
Managerial Communications
3.
BAM 479
Strategic Management
4.
FIN 340
Managerial Finance
5.
MGT 302
Management: Principles and Cases
6.
MKT 310
Marketing: Principles and Cases
7.
MKT 350
Consumer Behavior
8.
MKT 351
Advertising and Promotion
9.
MKT 436
Marketing Research
10.
MKT 460
Marketing Management
11.
Choose one of the following:
MKT 320
Marketing of the Arts
MKT 360
Social Media Marketing
MKT 455
Contemporary Sales Management
MKT 470
Global Marketing
MKT 480
Internship Experience
MKT 485
Special Topics
B.
C.
Cognate Requirements
1.
ACC 203
Principles of Accounting I
2.
ACC 240
Principles of Accounting II
3.
BAM 465
Management Information Systems
or
ITM 365
Management of Information Technology*
or
Choose three courses from the list below:
BAM 210
Business Applications Software
BAM 211
Business Visual & Media Technology
BAM 212
Business Publication Design
BAM 213
Internet & Business Applications
4.
#ECO 221
Microeconomics
5.
ECO 222
Macroeconomics
#MAT 143
Introduction to Statistics
6.
or
#MAT 174
Data Analysis and Statistics
Total for Major
* not available in the College of Arts and Sciences
33 credit hours
3
3
3
3
3
3
3
3
3
3
3
20 credit hours
4
4
3
3
3
3
53 credit hours
II. Liberal Arts
# May be double counted toward Major and Liberal Arts Requirements. 29 credit hours
III. General Electives 38 credit hours
IV. Total for Degree VI. Other Requirements
Undergraduate and Graduate Catalog 2016-2018
120 credit hours
131