VEER MALL
Казань«Южный»
Казань
EKATERINBURG
SEC Veer Mall is conceived as a "city within a city" with its own shopping streets, where the client can close all his basic tasks. Here people can shop, have fun, relax, hold business meetings or hang out with friends in a restaurant. The architecture is modern and light: the space is open, bright and permeable. A distinctive feature is the translucent glass roof. The name of the object is reflected in the design of the fan-shaped facade.
The facility is being constructed in the only part of Yekaterinburg, where there are no modern shopping and entertainment centers of a super-regional scale to date. The nearest satellite cities also fall within its zone of influence. Ultimately, we are talking about a coverage area of 200 thousand people within 10 minutes of transport accessibility, and about 1.2 million people live within a 30 minute drive. The facility expects traffic of 25-30 thousand visitors on weekdays and 50 thousand people on weekends.
News was received in September that a seven-screen Soft Cinema IMAX and an amusement park would open in the mall. In terms of area, the park should occupy 3.000 square meters, while multi-level attractions up to 14 meters in height are also planned to be installed.
In the immediate vicinity, the project of a new residential area Izumrudny Bor is being implemented. The total investments of the developer in the shopping and entertainment center, a residential neighborhood and the construction of a light tram line are estimated at 46 billion rubles. It was assumed that the mall would open at the end of 2020, but it is already known about the postponement to April 2021.