This event will bring together gather leisure operators and suppliers, brand owners and media, urban planners and cities, architects, retailers and property developers to co-create new business models in order to build vibrant lifestyle destinations. But leisure will of course have a role at the main conference, as well, both on the exhibition floor and in the conference programme
Our online database is a very effective tool and visitors use it to make appointments in advance. This year we are launching the Retailers’ Club, an exclusive range of services 100% tailor-made to match retailers’ needs, to encourage diversity, exchange and create unique lifestyle destinations. Retailers’ Flash talks will be organised at Riviera 8 next to the Retailers’ lounge: in a series of 5-minute presentations, retailers will get the chance to present their concept to visitors.
Russia is the fourth country in terms of attendance, just behind France, Italy and the UK. We expect 450 delegates from Russia — an increase compared to last year. A lot of Russian retailers want to promote their businesses and solutions and share their cases, and the rest of the delegates want to hear it.
I believe the two events complement each other. If you want to make business on a national level, then you attend the Russian MAPIC. If you want to meet international retailers and investors, learn about international trends, you go to Cannes. I think for the Russian market, it is really important to have its own event, while it is also necessary to have an international platform, where you can showcase your projects to the international market and be part of the international community.
Every year we welcome about 8-10 new international retailers to MAPIC Russia. They want to understand and feel the market. We arrange a tour around the projects and introduce them to the market in general, and we are going to carry on doing that. When the retailers register for MAPIC, they can also choose their countries of interest. We look at which retailers are interested in the Russian market, and then we do our best to bring them to MAPIC Russia.
Absolutely, these days it is not about where you are from but the quality of what you represent. For example, a few Turkish retailers have been exhibiting at MAPIC for the past three years and, just recently, two of them have opened stores in France.
We now have a MAPIC Italy, MAPIC Russia and MAPIC India, all catered to their respective markets. We also have MAPIC Food, which takes place in Italy but is an international event for the food and beverage market.
What services do you offer to your visitors? What is the most effective tool at such fairs?
How is Russia represented this year?
Russia has its own MAPIC. Why do you think companies participate in two fairs?
Can you see the interest from international retailers in the Russian market?
Do you think Russian retailers can be of interest to the western market?
Which other countries is the brand MAPIC present in?