One of the most important
factors for the success
of a shopping center is
understanding of the
customer needs, and it’s
all about not only visitors
but also tenants. Recently,
many retailers modify
their concepts under the
in�luence of the economic
situation, increase in online
shopping and changes in
the structure of shopping
center visitors — rise of the
very generation Z, which is
now much spoken about.
SCRussia magazine decided
to talk about how, following
the changes in retail
concepts, the requirements
for shopping �loor spaces
are changing and what is
important for tenants now.
To please
the tenant
STATUS, RENOVATING
AND TRANSPARENT DATA:
WHAT IS IMPORTANT
TODAY FOR RETAILERS IN
SHOPPING CENTERS
Greater or less
The results of the �irst quarter in the Moscow retail prop-
erty market showed that in the capital there is a shortage
of shopping �loor space of the right size and format.
“Against the background of the lack of commissioning in
the �irst quarter of 2019, Moscow’s shopping centers
showed a decrease in vacancy below 5%”, says Olesya
Dzyuba, the Head of Research Department of JLL Compa-
ny in Russia and the CIS states. At the same time, the
expert notes, in almost every shopping center you can
�ind locations that do not work well, where the rotation