67 | SHOPPING CENTERS RUSSIA | DECEMBER 2018
large retailers is on average 50%, for medium and small ones it is 100-500%, depending on the relevance of the offers and the average check. In general, as the expert adds, the biggest discounts are given to last year’s collections of clothing, accessories, bags, household goods. For household appliances, smartphones and electronics brands, the discount rarely exceeds 10-20%.
Growing popularity
Despite the fact that the domestic version of Black Fridays and Cyber Monday does not offer 90% discounts on all products, the popularity of stocks is growing every year. More than 30% of shopping center visitors say they are ready to come to the shopping center if a large-scale action with discounts is announced.
According to the research conducted by the Mosaic shopping center, more than two thirds of young people (18-25 years old) prefer online sales on Black Friday: from impulse purchases “because it is cheap” to advance selection of goods and tracking prices for it at several