SHIFT Magazine - Page 26

SHIFT Jessica Riverson Title: CEO/Permission to Charge Website: www.jessicariverson.com 1. What were the biggest mistakes you made early on? JR: The biggest mistake I made early on in my business is not getting support around my target market, niche and messaging. Two years in, I [[HܚY][^\[ܙX]YH\[[[Y[YYY^H\]X\] XX\ˈ\[YYH™HHYX\H MR^Y\\[X[[\H\H^YX\[[HH\][œY\[[]Y[Y[X]\HH\X\X]H؛[HHK]H][\H^Y\H\[\H[^HY[H[YH[^H[]XY[Y[\[ ]8&\\][[\[\Z\[ۈ\H[\ܚ ^HH][H^H\[YXX[HXZ]H\H[\܈[\^\\K] H[H]XYHHY\[\Xۈ[\\[\’HY\[H[^H\[\\Y[ܙX][HX[XY[\][ۈ\[H]]\Y[YH]\H[H^H[Hx&[H\Hܚ[ۈ\\Xو^H\[\˂]]\[x&\H[Z[ۛHۈYH[Xܚ[\XY[\][ۈ]YY\XH[\H\\وH[ \[YX\][[]H۸&][H[Hۈܙ[XYX^Bٙ\ˈZYY\\[\۸&]H]\x%]8&\H˂ˈ]\[[HX[Y[܈][\[]\’H[X][HX[Y[][Hܘ[H]Y][\ܝ[]BX\Hݙ[XXܙوX\[[[Y[XY]HX[\[XYX[ٚ]X[]K[HY][ۛ[Hܘ[\\HܙX] ܈Hܘ[H][Y\›ۙHۙHYYX[\Z^Y\ܝ[x&\HX[[ۈ[\\]X\] XKX[XY[܈X\[[\[ˈ]8&\[\\]]H]H^Y\ۈ[\\[\[HY[\][ۈY\H]]ۈ[\ۋ[x&[XZH[ۙ^H]X\\[[\\[\YHHY[[Y[H[\[[^\[[[B]YH^[]HZ\Z\˂