SHIFT Magazine SHIFT Q2 Final Edition - Page 14

WADESAXTON CEO, Smoke & Bacon Media What is your business type? We started as an e-commerce t-shirt company. After our social media accounts surpassed 100k loyal followers came our social media app (IOS & Android). We also just stepped into the streaming radio community with our Smoke & Bacon Streaming station. How did COVID-19 make an impact on your business model? Prior to Covid 19 we were strictly a 100% subscription app. [Now] more than ever, we want to help [our members] communicate and entertain. Have you made any adjustments to your business model? We reopened up sections of our community app for free. We increased our cash giveaways and opened up our livestream function. We’re donating 50% of our premium memberships purchased, and $3 from every shirt sold from our website to local food banks. JOSEPHWIND Co-Owner, Nomad Raceways What is your business type? We are an event rental, entertainment & experiential marketing company. We build & rent miniature raceways, with custom branded cars & track walls, to bring your company & product to the center of the racing action. Our race directors set up, run & engage the client in fast fun races for their target audience. How did COVID-19 make an impact on your business model? Since the event industry has been shuttered by COVID-19, our clients have put a hold on all events. This has presented us with the opportunity to get back to our roots as a retailer of slot cars and slot car tracks. Have you made any adjustments to your business model? We've adjusted by filling a gap we see in the market. Many people are now looking to find unique at-home activities to entertain themselves and their families. Our online webstore offers designs put together by our expert team to provide superior home racing.