SHIFT Magazine SHIFT Q2 Final Edition - Page 10

LORIMCNEIL Owner, Lori McNeil International What is your business type? I am an International Business Coach who specializes in building a true Legacy, not just a business. I help entrepreneurs use media to increase the foundation of their business and reach more people with their true Legacy messages that have greater impact on the world. How did COVID-19 make an impact on your business model? Using technology has always been a vital part of the business, but we’ve had to shift to using it way more and in much more effective ways. Incorporating stronger strategies using technology has increased our bottom line significantly. Have you made any adjustments to your business model? We now use video capabilities for almost all coaching calls to build stronger connections. We’ve incorporated a strategy that’s increased our online presence by doing ongoing virtual Summits. We’ve also increased our strategies for all social platforms and launched a new blog with ongoing fresh content. LYNDASMITH Owner, State of Mind Counseling What is your business type? I’m a Psycho-Energetic Counselor, Coach and Consultant. I help individuals learn to awaken, empower and enlighten all areas of their lives using proven energetic healing and transformation methods. How did COVID-19 make an impact on your business model? It radically transformed my business model in a positive way! Prior to COVID-19 my business was 90% in-person sessions and 10% online sessions. Then COVID-19 happened, and within 1 week my business completely flipped to 90% online and 10% in-person sessions. Have you made any adjustments to your business model? Yes! We are largely online now. Which is fantastic because I am now able to help masses of hurting people heal remotely. I am so excited, as I have had people reach out to me from Canada, England, and Australia. It has been awesome.