Glimpses
ESCHENBACH OPTIK,
MARC O’POLO
RENEW AGREEMENT
Eschenbach Optik has renewed its
licensing agreement with MARC
O’POLO for the long-term.
High-quality materials and work-
manship, sophisticated functionality
and a timeless, purist design
vocabulary are hallmarks of the
MARC O’POLO Eyewear prescription
and sunglass collections.
The brand will continue to package
itself as urban and authentic, with
lots of personality and naturally
with contemporary designs.
ALTAIR EYEWEAR, DRAPER JAMES
SIGN AGREEMENT
Altair Eyewear Inc., a division of Marchon
Eyewear, and Draper James, the Southern-inspired
lifestyle brand founded by Reese Witherspoon,
have announced that they have entered into an
exclusive global licensing agreement for the de-
sign, manufacturing and distribution of Draper
James optical eyewear.
The brand’s first-ever optical collection will be
available beginning March 2019 and will debut at
Vision Expo East in New York City. The Draper
James optical styles will take cues from Draper
James’ vibrant, upbeat ready-to-wear and acces-
sories collections, celebrating femininity with
a contemporary take on Southern charm.
The new Draper James optical eyewear line is
planned to be distributed globally and sold in
optical chains and specialty retailers as well as
through independent eye care practices.
LUXOTTICA ACQUIRES BARBERINI
Luxottica Group has announced the acquisition
of Barberini S.p.A., the world's leading optical
glass sun lens manufacturer.
With this transaction, that is valued at approxi-
mately Euro 140 million, Luxottica consolidates
its strategy of focusing on excellent production
facilities and “made in Italy” quality.
The transaction allows the Group to strengthen
its know-how in glass sun and prescription lenses,
which is considered the most valuable among
optical materials. Barberini is in fact synonymous
with world excellence in glass lenses, key to the
success over time of the iconic models of Ray-Ban
and Persol and an essential component for many
luxury eyewear collections.
Founded by Pietro Barberini in 1963, Barberini
is a key manufacturer of high-quality optical glass
lenses for the most prestigious eyewear brands
around the world, with exclusive and sophisticated
technical features.
44 OPTICAL PRISM | September 2018