TOP 10 TIPS
WHEN USING INSTAGRAM:
1
2
3
4
5
6
7
Use good images. Really take the time to learn how to take great
pictures. Whether they are pictures of frames and sunglasses
or of patients wearing glasses, look at the lighting and the back-
grounds to ensure you get a good shot. If it is not good, don’t post it.
Think of your audience. Millennials love Instagram, so think of
what a Millennial might like or comment before posting.
To get followers, start by following people and businesses in
your geographical area. Ask your patients/customers to follow
you as well.
Start interacting with your followers by commenting on their
pictures and images when you see something you like.
Get creative with posts. Don’t just post the products you sell,
post services and solutions you offer in the industry.
Get promotional. Promotions and contests do well on
Instagram. Get more traffic to your website and in your office by
posting current offers or give something away.
Build a posting schedule and stay active. Posting consistently
will assist you in getting more followers and staying interactive.
8 Use videos. Don’t just post images, post videos as well. Practice
taking videos of your office and staff or of events you are hosting
in the office.
9 Try Instagram stories. These are short videos that are not in
your regular Instagram feed, but live for 24 hours. They currently
get more exposure than a regular Instagram post.
10 Look at your analytics. Take the time to review what is working.
What is getting more attention, likes, comments and traffic?
Then post more of those posts.
Want more information
and guidance on
Instagram for your
eyecare business?
Visit www.opticalprism.ca
to download a FREE 12
page e-guide on “How To
Make Instagram Work For
Your Eyecare Business.”
Trudi Charest is the
co-Founder of 4ECPs,
a business resource
company for eyecare
professionals. 4ECPs has
six divisions including
marketing, training,
social media, jobsites,
payments and events.
Trudi can be reached
at [email protected] or
www.4ecps.com.
OPTICAL PRISM | September 2018 39