Tips on making Instagram
work for your business
By Trudi Charest, RO
Instagram is one of the fastest-growing social media channels in 2018.
With more than 800 million users, it is definitely a platform you need to
consider for your eyecare business.
Instagram has so much to offer businesses in the way of social marketing
these days with the addition of Instagram stories and Instagram advertising.
Whether your goal is to build more brand awareness, get patients to call
your office or have people walk in to buy eyewear, it is all possible with
Instagram. It just takes a little strategy and smart posting.
38 OPTICAL PRISM | September 2018