The BLOCK to launch at VEW
The BLOCK will be a new exhibit hall destination at this month ’ s Vision Expo West in Las Vegas . This extension of the Galleria will feature celebrity-influenced and independently designed urban eyewear , as well as fashion shows , meet-and-greets and panel discussions on style and design .
“ We are excited to offer our exhibitors new environments in which to showcase their brands that are more representative of their attributes and speak to the diversity of the product offerings at the show ," says Melissa Ashley , senior vice-president , Reed Exhibitions .
" The BLOCK is one of the communities we are curating at Vision Expo to offer exhibitors a unique atmosphere in which they can showcase their products and engage with attendees in the manner to which they are accustomed .”
The BLOCK will launch several new eyewear lines . Raquel Smith , longtime personal stylist of Beyoncé , will unveil a new luxury children ' s eyewear line based on Beyoncé ' s daughter Blue Ivy called KIDRAQ .
In addition , attendees will see the latest handmade and high-fashion frames from Cynthia Bailey Eyewear , launched by the model and star of Real Housewives of Atlanta . Thierry Lasry , Selima Optique and Coco and Breezy have also signed on to exhibit in the BLOCK .
The BLOCK will feature several activations including a daily BLOCK Party deejayed by Coco and Breezy , panel sessions and fashion shows emceed by each brand ' s celebrity designer , and a personal styling session for attendees by Raquel Smith and Ty Hunter , both fashion designers and long-time personal stylists to Beyoncé .
Vision Expo West is set for Sept . 27 to 29 .
36 OPTICAL PRISM | September 2018