SHAPING A BRIGHT FUTURE FOR EYE HEALTH IN CANADA
A true partnership with
Canadian eye care professionals
New market dynamics, consumer behaviors and demographic
changes are transforming the optical industry. At the same time,
it’s estimated that there are 3 million Canadians who do not have
the vision correction they need. Helping Canadians see better is
a goal that Essilor has been working towards alongside eye care
professionals (ECPs) for over 45 years.
Taking proactive and preventive steps towards good eye health
starts with a comprehensive eye exam performed by an eye care
professional. That’s why Essilor partners with ECPs to provide
the tools and services they need to raise awareness about the
importance of eye health, take care of their patients’ needs
and grow their practice. Spanning from coast to coast with 32
laboratories across most provinces, Essilor combines their national
scope and local presence to support the success of their customers.
SUPPORTING ECPS THROUGH ADDING VALUE
Innovation is one of Essilor’s core values and it is at the heart of
their strategy. Essilor is constantly listening to consumers and
looking to help ECPs address some of their patients’ unmet needs
in new ways to improve their lives and protect their sight.
Educating the public on the importance of regular eye exams is
another way Essilor is helping reinforce the important role ECPs
play in eye health. They invest several millions yearly in advertising,
Consumer branded newsletters, websites with ECP locators, social
media and marketing campaigns, all of which builds brand awareness
and helps drive consumers to the offices of eye care professionals.
Through their unwavering commitment to bringing value to eye
care professionals, Essilor is helping to build a sustainable future
for the industry where every Canadian has access to better vision.
“We are focused on our relationship with eye care professionals to
understand their unique needs and craft plans to help them thrive
– whether they are looking to grow, to be at the cutting edge of
product innovation or simply to further position themselves as top
healthcare providers in their communities,” said Barbara Heffez-
Piper, President of Essilor Canada.
But the value brought doesn’t stop with innovative products.
Essilor goes further to help support their partners’ entire business
leveraging all of their assets: products, services, training, awareness
campaigns, marketing and community involvement. Essilor truly believes that together with eye care professionals, they
can shape a bright future for eye health in Canada.
For instance, Essilor Academy Canada offers training and
development programs designed to enhance business and industry
knowledge for ECPs and their staff. With a focus on making
the lives of ECPs easier, these courses help grow and enhance
expertise through webinars, in-office trainings and large-scale
events such as the Roadshow and Varilux Vision Summit Trips.
These programs are constantly being adapted to better meet the
needs of ECPs in an evolving market – and with six training and
development consultants, Essilor has deployed the largest training
team in the industry. World Sight Day
A global annual awareness campaign aimed at promoting the
importance of good vision through advertising and local initiatives.
ENSURING THE FUTURE OF THE INDUSTRY
By supporting and empowering eye care professionals for the
changing realities of today and tomorrow, Essilor is contributing to
the longevity of the eye health industry. Their sustainable business
model prioritizes environmental, health and safety initiatives,
resulting in water and energy conservation. Each year they also
donate lenses, equipment and scholarships, conduct trainings
and organize visits to Essilor laboratories in several provinces
throughout Canada.
Essilor takes a collaborative approach to innovating not only
products, but business solutions. They partner with academic and
industry leaders, and sponsor research teams in Canada to uncover
new ways to improve vision. For example, they partner with various
organizations and eye care professionals across the country to
ensure all Canadians, with a particular focus on youth, have access
to visual screenings. In 2017, these collaborations resulted in more
than 25,000 visual screenings in underserved areas.
ESSILOR CAMPAIGNS
Road Safety
Essilor joined forces globally with the Fédération Internationale de
l’Automobile, or FIA, in 2017 in a three-year awareness campaign to
promote the importance of good vision for road safety. Through this
program the FIA has added a new Golden Rule to its list: Check your
vision. In June 2018, Esssilor Canada brought this program to life in
Montreal during the F1 Grand Prix, facilitating four days of consumer
awareness, inviting the public to participate in a driving simulation to
showcase the importance of good vision, while eye care professionals
conducted on-site eye screenings.
ESSILOR CANADA’S TEAM
+ 54 Business Consultants supporting ECP’s growth and practice
differentiation
+ 161 Customer Experience Agents answering daily customers’
needs and questions
+ 9 Technical Advisors for escalated troubleshooting and more
advanced technical questions on Essilor products
CONTACT YOUR ESSILOR CANADA
SALES CONSULTANT TODAY.
essilor.ca