Monoblock stainless steel and
titanium continue to be a popular
look as it is a nice middle ground
between ultra-thin metals and the
heavier look of acetate.
KLIIK
WestGroupe says thin metal frames are becoming
more and more popular, particularly amongst the
Millennial crowd.
“Monoblock stainless steel and titanium continue
to be a popular look as it is a nice middle ground
between ultra-thin metals and the heavier look of
acetate,” says Beverly Suliteanu, vice-president of
product development at WestGroupe.
“Combination frames are also increasing in
popularity as consumers transition from acetate to
metal styling.”
With the love for metals rising, WestGroupe is putting
a lot of emphasis on experimenting with new
finishes, like liquid metallic finishes to create a
modern and fresh look.
“Patterned fronts are also heavily featured this
season,” she says. That includes animalistic patterned
acetate frames, like FYSH UK F-3615, or a laser-cut
patterned metal.
Special and intricate detailing are also front and
centre this season, including metal hardware,
laser-patterned eye rims and stud accents. Metallic
shades will also be featured by WestGroupe this fall.
“In addition to the standard gold, silver, rose gold
and bronze tones, metallic finishes are creating
new looks for bolder hues such as purple, green,
plum and blue,” says Suliteanu.
FYSH 3615
FYSH 3613
FYSH UK women’s models will feature jewel tones
like ruby red, as seen in model F-3613, emerald
green and deep blue. Those tones will nicely offset
warm neutrals like dark grey, caramel, jet black
and sand.
“Despite the colder months, pastel hues are con-
tinuing to grow in popularity with soft purples and
blues joining the popular nude and blush tones,”
Suliteanu says.
KLIIK K-625
“For men, grey, black, navy and brown tones
continue to dominate our Kliik and Evatik men’s
collections, but vibrant hues such as red, yellow,
orange and green will be featured accent tones.”
OPTICAL PRISM | September 2018 27