ROY NOVICK, DDS
THE VITAL ROLE OF THE SLEEP AMBASSADOR
T
here are many things
which are integral to success
in dental sleep medicine:
proper education and
training, home sleep testing,
medical billing expertise,
a solid marketing plan -
but one item tends to get
overlooked: having a sleep
ambassador. 3. Schedules the test result
consultation
What is a sleep ambassador?
The Sleep Ambassador is the
person on your team whose
sole job is running and
growing your sleep practice.
They are the main contact
for your sleep program,
responsible and accountable
for each patient moving
through the program;
leading other team members
to complete their specific
tasks. •
•
•
•
The Sleep Ambassador:
1. Supervises screening
process, ensuring protocols
are followed and that every
patient is screened
4. Works with medical
billing team or provider to
overcome any insurance
issues
5. Track patient through
treatment
Impressions
Fitting
Adjustment
Follow up testing
As the main point of contact,
the Sleep Ambassador is
uniquely positioned to fine
tune the sleep program.
They talk with the patient
at each stage of treatment,
giving them unparallelled
access to the patient’s
experience, administrative
hang-ups and roadblocks. An
engaged Sleep Ambassador
can translate these insights
into improvements that
can streamline your sleep
program.
may already have a good
candidate in mind. A member
of your team who is smart,
motivated and eager to pick
up a new responsibility.
This may require shifting
responsibilities to allow an
existing team member to
take on this responsibility or
hiring a new team member
just for this job. I know what
you’re thinking: “I already
spent so much on this!
Classes! Training! Software!
Now this???” Don’t worry,
this is an investment that
will pay for itself. The Sleep
Ambassador is absolutely
critical to the growth and
success of the sleep practice.
Someone must own the
process and purposefully
move the patients through
the program.
Select a Sleep Ambassador.
It’s crucial to your patients’
health and the health of
your DSM practice.
2. Guides patients through
the sleep testing process:
• How to use the HST
correctly
• Ensuring they test
promptly
• Return equipment on
schedule
• Ensures data is sent for
diagnosis
The Ideal Candidate:
Who makes the ideal
Sleep Ambassador? You
ROY NOVICK, DDS
Dr. Roy Novick is Senior Vice
President of Clinical Training of
N3Sleep.