Optical Prism September 2016 | Page 51

Glimpses RAY-BAN MAKES ITS MARK AT FORMULA ONE Luxottica Group S.p.A. has announced a sponsorship agreement with Ferrari S.p.A. Ray-Ban signed a high-profile agreement as sponsor of Scuderia Ferrari, to be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery. With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single colour putting the champion eyewear brand in a prime position in Formula One. ESSILOR ANNOUNCES CHALLENGE TO DEVELOP SOLUTIONS FOR MEASURING REFRACTIVE ERRORS IN UNDERSERVED POPULATIONS Essilor, the world leader in ophthalmic optics, has launched the See Change Challenge to seek innovative solutions that can improve the lives of 2.5 billion people by facilitating access to vision care. Specifically, the See Change Challenge aims to uncover low-cost, easy-to-use and scalable solutions that can be used by primary vision care providers in underserved areas to accurately measure eye refractive errors. “Innovation has always been a corvlives by improving sight. Today we are widening our field of exploration to ensure we meet the vision needs of the 7.2 billion people in the world,” says Hubert Sagnières, chairman and chief executive officer at Essilor International. “We are excited to use the open innovation model to discover new solutions that have the potential to transform the lives and economic futures of low-income populations through improved access to vision care.” Essilor is appealing to startups, universities, app developers, vision scientists, optometrists, engineers an d all individuals and organizations with an interest to bring their multidisciplinary expertise to develop nnovative refraction solutions that can have profound implications for individuals as well as society. The successful challenge proposals may include pure software solutions, software solutions based on consumer devices such as smartphones, or pure hardware devices. These solutions would speed up the delivery of vision care in underserved regions by enabling more people to be easily trained to become primary eye care workers. Visit www.essilorseechange.com for more information. Optical Prism | September 2016 51