Marchon Eyewear also has an extensive portfolio of brands that includes many top designer names , including Calvin Klein , Karl Lagerfeld , Sean John , Valentino and Salvatore Ferragamo .
Pierre Bessez , general manager of Marchon Canada , says consumer demand for luxury goods “ is at an all-time high .”
Luxury sunglasses , he says , “ are a great entry point into the designer lifestyle .”
Bessez says luxury brands represent the current trends that appeal to the global market .
“ Established designer ’ s iconic brand elements and seasonal concepts appeal to consumers who value design and craftsmanship ,” he says .
Marchon recently launched ETRO , a brand it says has been historically synonymous with Italian-made elegance .
The spring / summer ETRO collection includes both sunglasses and ophthalmic frames made with fine materials . The pieces each feature unique paisley detailing .
Marcolin USA Eyewear Corp . CEO Fabrizio Gamberini says luxury frames “ exude fashion .”
ETRO 6221S
ETRO 2616
MARCOLIN SK5171
MARCOLIN SK5168
MARCOLIN SK5171
“ Luxury items carry a certain mysterious flavor with them and elevate the total look into something extremely appealing ,” he says .
Gamberini says Marcolin is “ very careful and detail-oriented about retaining the DNA of the brand ” in each of the styles the company designs .
“ The luxury component is translated through prestigious materials , unique colourations and specialized lenses , so the consumer is getting a ' piece ' of the brand in a wearable and fashionable item ,” he says .
Marcolin Eyewear produces and distributes eyewear from such luxury brands as Tom Ford , Guess , Diesel and Kenneth Cole .
42 Optical Prism | September 2016