SPOTLIGHT
TONY HAWK KIDS
collection coming to Canada
WestGroupe has announced an agreement with
Eyewear Designs Ltd. to distribute the Tony Hawk
Kids eyewear collection in Canada.
Tony Hawk is a skateboard legend and widely considered
to be one of the most successful and influential pioneers
of modern skateboard culture. Today, the Tony Hawk
brand includes a billion-dollar video game franchise, successful businesses such as Birdhouse Skateboards, Hawk
Clothing and the Tony Hawk Signature Series sporting
goods and toys.
Originally launched in 2015 as an adult collection, Tony
Hawk Eyewear has garnered rave reviews for its innovative styling, bold use of colour and attention-to-detail.
Building on this success, Eyewear Designs Ltd. has developed the new Tony Hawk Kids Eyewear Collection to
appeal to a new generation of Hawk fans.
32 Optical Prism | September 2016
“The Tony Hawk brand is a globally recognized ‘skate culture’ lifestyle brand that combines style and performance
with cool, laidback attitude,” says Beverly Suliteanu, vicepresident of product development at WestGroupe.
“Tony Hawk is the original skateboard guru and has tremendous brand recognition and appeal for kids, tweens
and teens. The Tony Hawk Kids collection is a great addition to WestGroupe’s brand portfolio.”
The Tony Hawk Kids Collection will be launching with
six styles (three acetate models and three stainless steel
models) that feature trendy styling and fun colour combinations. Designed with active young boys in mind, each
model features spring hinges for added durability and are
tough enough to stand up to an active lifestyle.
For more information, visit westgroupe.com.