contents
Volume 34 | Number 4 | September 2016
ON THE COVER
SPOTLIGHT
22
The Unsung Hero
16
By Denis Langlois
28
Hot Looks for Fall
By Jody Johnson
38
A Golden Opportunity
32 Tony Hawk Kids
NEWS
By Denis Langlois
In the Lap of Luxury
By Denis Langlois
FEATURES
34
24
Lab Division of The Vision Council
hands out awards
40
18
Polaroid Eyewear by Safilo
44
World Sight Day Challenge marks milestone
46
A look ahead at VEW
48 Transitions Optical launches new Canadian
'Lens Book'
Improving Lives by Improving Sight
An interview with Marc Tersigni,
chief strategic officer, Essilor Group in Canada
DEPARTMENTS
Tips to use social media more effectively
06
From The Editor
08
Vision & Voice
10
Preview
By Kevin Wilhelm, president of
Marketing4ECPs
WestGroupe, OGI Kids, Transitions, EBlock,
Shilling, Blackfin, Vision Ease, Hoya
In Our
Next Issue
50
OPTICAL PRISM
52
Calendar
53
Classified
/ FRAMES FOR BOOMERS
/ SPORTS SPECS
/ ECO-FRIENDLY EYEWEAR
You can check online
at www.opticalprism.ca
Glimpses
Shamir, Eschenbach Optik, CNIB, RayBan, Essilor
54
Framed: Hanley's Eyewear Boutique
By Denis Langlois
// Cover: FYSH UK
Optical Prism | September 2016 03