Letter from the Publisher
2016 is almost over, can you believe it? September is
such a transformational month, the change of seasons
is approaching and before we know it, our end of the
year sales and marketing goals should be met or
exceeded. It is my wish that this year has exceeded
your expectations, personally and professionally.
This issue is filled with tips on social media, mobile
marketing and sales. There is something for everyone
no matter what level you are at with your business.
I had the opportunity to interview Huma Gruaz,
President of Alpaytac Public Relations. Huma shared
some awesome insights into why organizations need
to integrate Sales, Marketing and Public Relations.
Enjoy our growing news and noteworthy section, if
you are looking for sales & marketing leads be sure
to check it out!
We hope you enjoy this issue and look for our new
marketing calendar for 2017! A great tool to create
your marketing game plan for the upcoming year!
Wishing you continued success,
In this Issue…..
3
Sales Motivator: Money is good but
information is better
4
Notable Notes
5
Social Media Strategy
Feature Interview: Huma Gruaz -
7 Integrating Sales, Marketing & PR
12
Media Spotlight: Marketing Impact
14
How to lead change in Marketing
17
Fun with Risks
18
The Consumerization of B2B
marketing
21
Big Social Mobile
Strictly Marketing Magazine
Credits
[email protected]
Toll Free: 844-222-9740
Columnists:
•Debbie Qaqish •Cynthia De Lorenzi
•David Giannetto •Rob Basso •Jerry King
Contributing Writers:
•Ajay Khanna
•Ramon Chen
2
Strictly Marketing Magazine September/October 2016