Sept. 17 CP MarshBerry CounterPoint_Creating a Strategic Roadmap - September 2017 CREATING A STRATEGIC PLAN Lost in TRANSLATION ROADMAP Page 5 STRATEGY Changes the Buyer Landscape Page 8 Addressing Non-Producing PRODUCERS Get a handle on what it takes to create a strategic plan that’s focused, relevant, aligned and actionable. Page 2 Page 10 QUARTER In Review Q&A Page 14 BROKER Tearsheet Page 15 SEPTEMBER 2017