NEWS
The staff of Taaibosch Piggery in
the Fochville district.
Senwes makes inroads with
headland braais
We are approaching the end of the Senwes headland braai initiative, which
commenced in July this year. At the time of the writing this article, Senwes
had already visited 320 producers from a planned number of 550 producers.
By Senwes Scenario Journalists
S
enwesters spent some time
to say thank you in the form
of a headland braai. Francois
Strydom, Senwes CEO, said that
the headland braais confirm that we are
client focused and that it encourages staff
to visit clients professionally.
OBJECTIVES OF THE
HEADLAND BRAAIS
According to Strydom the headland braais
have three objectives. Senwes would firstly
like to acknowledge our customers and
their workers for the role played by them,
secondly we simply want to say thank you
and thirdly, our producers have experi-
enced an erratic few years as far as weath-
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SENWES SCENARIO | SUMMER 2018
er conditions, prices and, especially lately,
political uncertainty, have been concerned
and they deserve to be acknowledged.
THE PRODUCER AND
FARM LABOURER
“The land issue is the biggest issue we
have had to deal with in the past 24 years.
The primary producer becomes the pawn
of politicians and is made out to be the
scoundrel. My objective is to thank the
producers and their labourers for the very
important role which they play."
Remember, only 0,06% of our total
population of 57 million people are primary
producers, with 870 000 farm workers,
which make up 1,5% of the population in
total. This is why Francois also conveys
his appreciation to the farm workers in his
letter, with the message: "Please thank all
your workers for their contribution to the
success of not only Senwes, but also our
country, through their input.”
Francois emphasised that, despite all
the uncertainty, producers managed to
produce safe, adequate and affordable
food for the population.
They also supply food to a large part of
the SADC of 250 million people and they
also export to all parts of the world. It is an
amazing feat, since all of the above are
being done without government subsidies.
FEEDBACK
The feedback from our clients is unbeliev-
able and telephone calls at night, e-mails
and whatsapps are evidence of the grati
tude that they are important to Senwes. It
is an unbelievabe experience for our cli-
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