Senwes Scenario June/July 2018 - Page 22

NEWS Senwes Equipment in the Eastern Cape in full force Great news is that Senwes Equipment is now also in the Eastern Cape and three branch- es were officially opened from 2 to 4 May 2018, namely Aliwal-North, Ugie and East London.  By Aubrey Kruger A total of 300 producers and guests attended, 100 at each opening, and the message was clear that Senwes is here to make a difference - an agri-company which has been operating for 109 years since it opened its doors in 1909. Senwes is known for its integrity, loyalty and professionalism in all its agri-business activities. It focuses on innovative and integrated solutions for producers and role players in the food value chain. The management team from Senwes The opening of the branch in East London! Here are Riaan Grobler (Branch Manager in East London), Pieter Malan (Managing Executive: Senwes Grainlink), Daan Hugo (Managing Director: Certisure), Charl Woodstock (Producer in the area), Pieter Swart (Managing Executive: Senwes Credit), Guy Rensburg (Producer in the area) and Martin van Zyl (Group Executive: Innovation and Integrated Solutions at Senwes). head office in Klerksdorp were also pres- ent to demonstrate their involvement. Senwes Chief Executive Officer, Francois Strydom, confirmed that Senwes' growth was due to expansions such as those in the Eastern Cape and that it was always a privilege to do business with customers. The new branches have been operating since 2016 and 2017 and Strydom said: “We believe that actual expansion cannot be proven or demonstrated at opening ceremonies, but by actual investment in assets, stock and skilled staff. It is no art to supply a product or service to a customer. It is an art, however, to provide solutions to customers.” He also said that Senwes as com- pany conducts business in the channel between the primary input supplier and the producer, as well as between the pri- mary producer and the processor. “Talking is cheap. A customer will only believe you once he sees large invest- ments on a sustainable basis in his com- munity. When you become part of the com- munity, in the form of fixed assets, stock and particularly staff. That is what enables you to do business,” Strydom said. Executive manager of Senwes Equipment, Ferdie Pieterse, said that the three branches form part of a total of 18 workshops country-wide, with 165 mem- The opening van YH[\\]Z\Y[[[[][ܝH\H\HܛBܝY\ [\ܛ\YY[[X[ٙX\K\\[\^H X\K\YHY]\H [\\]Z\Y[X[Y[^X]]JK[H[ŠX\H[[\YB[\SKSTSTSST N