INNOVATION | INNOVASIE
INTERESTING FACTS:
0 7 | The technology shift
Interestingly, there is another offshoot of accelerating change that applies more to the
business and economic world. Not only is the speed of change getting faster, but for
various reasons, markets are able to adopt new technologies faster:
New products can achieve millions
of users in just months and the game
Pokémon Go serves as an interesting
case study of this potential. The game
amassed 50 million users in just 19 days,
which is a blink of an eye in comparison
to automobiles (62 years), the telephone
(50 years) or credit cards (28 years).
As new technologies are created at a
faster and faster pace – and as they are
adopted at record speeds by markets –
it’s fair to say that future could be coming
at a breakneck speed.
AGRICULTURE AND TECHNOLOGY =
AGTECH
The interesting question is what does this
“breakneck” advancement mean for agri-
culture?
Getting the most out of a farming oper-
ation has always been challenging, but
today’s farmers face conditions that dictate
a new level of effort and concern for their
operations, such as changing weather pat-
terns and the availability of arable land.
As the challenges became more
pronounced, farmers take advantage of
technology advances to optimise farming
operations.
Deere has always partnered closely
with farmers to advance the use of technol-
ogy on the farm and over time, it became
clear that customers needed more and
more insights to solve their needs.
Many outside the farming world might
not be aware that Deere has been inves
ting in leading edge technologies for
many years.
“Automation, connectivity, artificial
intelligence (AI) and machine learning are
a few key technologies we’re focused on
to build a continually smart, evolving and
more efficient farm”. This is according to
John Stone: Senior vice president at John
Deere.
John Deere and its dealer network like
Senwes, strive to bring leading edge tech-
nologies to solve problems and capture
opportunities that will make their custo
mers the most profitable and sustainable
farmers in the world.
We’re shifting from bigger, faster and
stronger machines to solutions that are
more automated, easier and precise.
We’re also proving that not only does
“Nothing Runs Like a Deere,” but “Nothing
Thinks Like a Deere”
REFERENCES:
The 8 Major Forces Shaping the Future of
the Global Economy
https://www.visualcapitalist.com/the-8-
major-forces-shaping-the-future-of-the-
global-economy/
John Stone: Driving Digital Farming at
Deere
https://www.cta.tech/News/i3/
Articles/2018/November-December/
John-Stone-Driving-Digital-Farming-at-
Deere.aspx?sf97323769=1.
SENWES SCENARIO | KOPSKUIF • MIND-SHIFT 2019
09