Senwes Scenario August/September 2018 | Page 58

NEWS The impact of digital Quicker, real-time and cost effective. Three characteristics that define the digital era that most people are rapidly approaching, whilst first-movers are already reaping the rewards of making the mind-shift towards going online and exploiting all the benefits it entails.  By Johan Le Grange Senwes Digital Content Specialist G oing paperless, storing in the cloud, using wireless connections and linking multiple devices to the same account are only scratching the surface, but its already so much better than filing cabinets, stacks of cd’s, dial-up connections and having to duplicate everything on numerous devices. Digital transformation is a race, but not to see who gets there first, but to see who understands the market and changes within the market the best. It’s not the survival of the fittest anymore, but it should be viewed from the adapt-or-die perspective. The digital era has revolutionised the way we think, communicate, consume, work and spend our time, and it is our prerogative to catch up with the constantly widening digital gap. Digital transformation is happening, whether we like it or not. Everything is slowly but surely moving online and we as a company are geared to serve those who have already made the switch, ready to assist those who want to move and eager to help those who don’t want to transform, but realise that there won’t be a better time to do so than now. WHAT IS A QR CODE? A Quick Response Code (QR code) is a useful way to link print with digital media. This two-dimensional barcode system serves as a gateway to more information about the topic, item or service where it is printed. Use your smartphone to download a QR code reader app from your various app stores. Open the app and scan the QR codes as you read through the Senwes Scenario for more relevant information. Scan this QR code to subscribe to the Senwes Scenario Magazine and/or eScenario Newsletter: http://senwes.co/subscribe 56 SENWES SCENARIO | SPRING 2018