••••
T RADE N E W S
JCB and Senwes Equipment
- a winning combination
AT THE BEGINNING OF 2016 WE REPORTED THAT
SENWES EQUIPMENT HAD BECOME THE PROUD,
OFFICIAL DISTRIBUTOR OF JCB PRODUCTS. SINCE
THAT TIME A NUMBER OF DEMONSTRATIONS HAVE
BEEN DONE AT JCB EXHIBITIONS, WHICH INCLUDED
NAMPO HARVEST DAY AND THE SENWES
EQUIPMENT EXPO 2017
AUBREY KRUGER
A
ntoon Smalberger has been
appointed as the new JCB
sales manager - Senwes Scenario
attended some of the demonstra-
tions on the farms of producers
with Antoon.
One of the demonstrations was
held at the farm Middelvlei, in the
Theunissen area, which belongs to
producer Andries Kriek. Andries
showed a lot of interest in the JCB
Telescopic Handler 53170, which
caught his attention at Nampo.
He is one of a number of
prospective customers being fol-
lowed up at the moment. The
JCB and Senwes Equipment team
attended the demonstration with
Matthew Barkas (JCB - Regional
Manager Africa), Daniel Erasmus
(JCB – Sales Engineer), Antoon
Smalberger (JCB - Sales Manager)
and Senwes Equipment Marketer,
Herman Smalberger.
Barkas demonstrated the finer
points of the product to Kriek,
and Barkas and Erasmus assist-
ed with technical know-how.
Erasmus indicated that they do
not only render this service to
South Africa - he regularly travels
28
to countries such as Zimbabwe
and Zambia, where exhibitions
and demonstrations are held at
shows and farmer days. They are
currently following up in excess of
300 prospective customers and he
visits a different agent every day.
He mentioned that the demon-
strations definitely had an impact
and that they were starting to see
the results thereof.
Kriek particularly likes the
versatility of this specific model
and the fact that it can carry out
a number of tasks. This was the
reason why he decided to buy the
JCB Telescopic Handler 53170
after the demonstration. He is
very satisfied with his acquisition.
Antoon Smalberger confirmed
that such visits and demonstra-
tions emphasise the value which
JCB and Senwes Equipment offer
their customers. Smalberger said
that, in addition to the Telescopic
Handler, the Frontloader and
Mini Excavator are also very pop-
ular.
For more information regard-
ing JCB products and demonstra-
tions, contact Antoon Smalberger
at 018 464 7571 or send an
e-mail to antoon.smalberger@sen-
wes.co.za.
JCB and Senwes Equipment demonstrations on producer Andries Kriek’s farm, Middelvlei! Here
are Nico Meintjies (Hertzogville), Antoon Smalberger (JCB –Sales Manager), Matthew Barkas
(JCB – Area Manager Africa), Andries Kriek (Producer), Daniël Erasmus (JCB – Sales Engineer)
and Herman Smalberger (Marketer in Bultfontein).
AUG/SEP 2017 • SENWES Scenario