Theme:
ve
Har st Time
INNOVASIE | INNOVATION
Harvest Time is Measurement Time
The case for
food traceability
across the value chain
Nampo Harvest Day is synonymous with the congregation
of all agricultural value chain players. The integrated value
chain and related food security are drawing worldwide
attention. Consumers are becoming more educated and
asking more questions about their food production. This
article takes a look at a couple of Food Traceability Trends
impacting role players within the agricultural value chain.
By Martin van Zyl
Senwes Group Executive: Innovation and
Integrated Solutions
O
ver the last few years, public opinion
has changed significantly about
the importance of food information
transparency. It seems that public
trust in the food supply chains has decreased mas-
sively. What will the effects of this change be on the
short-term future of food traceability?
According to the International Food Information
Council Foundation:
“Consumers want to know how their
food is produced, where it comes
from and the quality of the
ingredients. They also have
broader questions about
environmental sustainability,
and many seek brands that align
with their broader social
values.” – IFIC
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SENWES SCENARIO | HERFS • AUTUMN 2019