NEWS
The research results are in and
a new-look magazine is here!
The results are in! We have taken your feedback on Senwes Scenario
to heart and our editorial team have been busy bees to ensure that
the new-look Senwes Scenario suits your needs better.
By Marlon Abrahams
Editor-in-Chief We also took note that our readers want to
read about fellow farmers, since most of
us face the hardships of survival.
n order to remain relevant and to
satisfy the changing needs of our
clients and readers, Senwes conducts
regular research among its various
stakeholder groups. The good news is that
the Senwes Scenario magazine is, for the
most part, on track with regards to content,
language balance, style and layout. For now our printed copies are here to
stay – a total of 97% of our readers still
prefer Scenario in print format, but to
accommodate all our readers, our digital
formats (eScenario, the Scenario website
as well as the Scenario mobile app) are
going from strength to strength.
I
It was insightful to know that our readers
are always ready to learn something new.
For this reason our producer focus
remains a firm favourite and we aim
to put more emphasis on new farming
trends, various innovative practices and
investigate more farming branches to
keep those entrepreneurial juices flowing.
As one of our fellow producers rightfully
claimed:
“As ek 'n artikel lees, vra
ek altyd in die eerste
paragraaf twee vrae: Kan
ek dit gebruik en kan dit vir
my geld maak? Kan dit my
bevoordeel?”
‹ Groep 4, Kroonstad ›
36
SENWES SCENARIO | AUTUMN
HERFS 2018
2018
The vast majority of our readers have
mixed farms and we take note that our
readers also want to learn about farming
branches that are not their area of exper-
tise.
Our readers cover a wide geographical
area (Free State, Northwest and Northern
Cape), and most of our readers are full-
time farmers in what was classified as
large and medium-sized farms.
CLUSTER CLUSTER CLUSTER CLUSTER
1 2 3 4
Part-time farmers
Small farm
≤ 800 ha
Cluster size: 14% Full-time farmers
Small farm
≤ 800 ha
Cluster size: 36% Full-time farmers
Medium farm
≤ 801 ha – 1 500 ha
Cluster size: 29% Full-time farmers
large farm
≤ 1 500 + ha
Cluster size: 34%
36% 48% 28% 52% 34% 49
62% 27%
The different cluster sizes of Senwes Scenario readers. Where do you fit in?
Scenario’s female readership is calcula
ted at 22.4%. What was most interesting
is that our female readers (who are just as
much involved in farming as their spous-
es) prefer the same content as their hus-
bands. So men, please share them with
your better halves!
Scenario’s design, typography and look
and feel were, for the most part, spot-on.
We made a few design tweaks, which
include going back to a bigger size
magazine. The articles are easier catego-
rised as well, and a greater emphasis has
been put on concise, shorter articles.