NEWS
11 | The Making of Heroes
have been life-long friends, growing up
on the farm of Evert’s father, Willie, in
the Free State. Their bond is genuine
and palpable and is exemplified by the
fact that both boys are fluent in each
other’s mother tongues. The heroic
act of these two bosom buddies led
to the storyboard of Senwes’ new TV
commercial.
“I saw a reporter interview the two
boys, and watched his mouth drop in
awe as the boys communicated flu-
ently in Tswana, while their body lan-
guage conveyed a genuine friendship.
During the same time period I learned
about the plight of Seun Diphoko, a
former farmworker in the same area,
who lost his job due to injury. Seun
showed an enormous ‘can do’ attitude
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SENWES SCENARIO | AUTUMN 2018
and began building wire-cars. He
has since grown his business to new
heights after exposure on Facebook
and donations from people wanting to
help. It made sense to connect these
two events which reflect mankind’s
indomitable spirit to do good and
overcome obstacles, despite the cur-
rent political climate in the country.”
“I challenge anyone to watch the
commercial and not be moved,” says
Francois.
The new Senwes TV commercial
was filmed less than a kilometre from
the train wreck. The advertisement will
flight on kykNET, starting in April, but
could be scheduled on other platforms
as well. Tune in to the Senwes online
platforms for more information.