T RA D E N E W S
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Antoon Smalberger
New JCB Sales Manager at Senwes Equipment
SENWES EQUIPMENT IS NOW A PROUD
DISTRIBUTOR OF JCB PRODUCTS AND
ANTOON SMALBERGER IS THE RIGHT
MAN TO CONTACT, SINCE HE HAS BEEN
FILLING THE POSITION OF JCB SALES
MANAGER AND SUNDRY EQUIPMENT
SINCE 1 MARCH 2017.
AUBREY KRUGER
A
ntoon is in charge of a number of aspects since
his appointment, which include the buying
of stock, setting marketing targets, customer service,
new business - which includes municipalities and
contractors - product support, training of personnel
and spares.
The service is rendered in the traditional Senwes
areas, as well as the new areas, namely Aliwal-North,
Ugie and the East-London area, as well as additional
JCB-areas in the Northern Cape at Kimberley and
Prieska.
According to the new JCB Sales Manager and
Sundry Equipment the service is aimed at adding
value for the customer and his business. “We directly
address the current gaps and customers no longer
have to travel long distances to get service - the ser-
vice is available in their home towns. The 19 work-
shops have qualified personnel to service customers
and where there are workshops, there will be spares."
Antoon has 40 years' experience since he started
in this industry in 1979. He fills this new position
after having been service manager workshops at
Senwes Equipment. Antoon has extensive knowledge
of products and mechanisation and mechanisation is
what he is interested in, his passion. He also has 30
years of experience which he gained while working
for AFGRI, where he progressed from apprentice to
qualified mechanic, working foreman and workshop
manager at various branches. He was branch manag-
er, technical manager and marketing manager for the
Highveld region.
He is an agriculturist to the core and grew up
on the farm Schoongezig between Volksrust and
Wakkerstroom in Mpumalanga. He undertakes to,
as always, render the best service and support to any
customer and will ensure speedy delivery of high
quality machinery and equipment.
He has an undying passion for customers and to
put them first. A one-stop service with the necessary
advice.
Customers are invited to discuss any matters with
him. His contact details are telephone number 018
464 7571 and e-mail address antoon.smalberger@
senwes.co.za.
SENWES Scenario • APRIL/MAY 2017
15