Senwes Scenario April / May 2016 | Page 54

••• T RADE N E W S AUBREY KRUGER Schoeman leads Grasland G rasland is in good hands Scenario visited Managing Director, Etienne Schoeman one year after he joined the company. The recent past has been a interesting time for Grasland with many developments. Etienne has a lot of experience and worked for the Russian company Evraz Highveld Steel and Vanadium as Works Manager for two years. He was also the Sustained Business Improvement and Strategic Project Manager at Hernic Ferochrome in Brits and also worked for Arcelor Mittal as Production Manager in the steel plant. 52 HIS OBJECTIVE His objective at Grasland is to diversify the business. “It is a huge challenge for Grasland, which is a mining company serving the agricultural industry.” He is focused on the identification of a range of projects which will take the business into a totally new direction. His motto is based on that of Steve Jobs: “That’s been one of my mantras – focus and simplicity.” Only do a few things, but do them well. “When things are complex, break it up into smaller, simpler packages.” WHO IS GRASLAND? Grasland is a mining company which focuses on sustainable business. Customer satisfaction and quality are the most important aspects for us. Etienne Schoeman, Managing Director of Grasland. FAMILY Etienne has been married to Yolandi for four years and they have two chil