Seller's Guide - Page 8

Effectively Marketing Your Home The successful marketing of a home is a multifaceted process. In fact, marketing encompasses just about every topic covered in this Guide – home preparation, pricing, presentation, and even negotiation, as well as strategic advertising and networking. All these activities are undertaken with one aim: to maximize your home’s market exposure – and with it, the number of showings and offers you get so that you ultimately sell for top market value. An experienced Houlihan & O’Malley agent has the knowledge, expertise, and resources to implement a plan that will effectively coordinate all of these activities to your benefit. How buyer’s find out about homes for sale As we’ve seen, strategically preparing and pricing your home are master keys to attracting serious, financially-qualified buyers. However, in order to maximize the impact of these preparation and pricing strategies, your home needs to be effectively exposed to the marketplace through a variety of advertising media. The importance of the web The Web has revolutionized real estate advertising. Clearly, your Realtors® needs to have a digital marketing strategy in place to target these desirable and more market-informed Internet buyers. At present websites, social media, blogs and direct contact with Realtors® are far and away the main sources of information for buyers. Other sources are yard signs, open houses, print and electronic ads. • 99% – detailed information about properties for sale An interesting phenomenon is the yard sign. Buyers who call after seeing a yard sign, already are convinced that they like the town, neighborhood, street - even your front yard. Also, because today’s demanding buyers often expect a fast response to their online requests for property information, experienced and Web-savvy Realtors® need an efficient system in place for managing web and email inquiries. Here’s what discriminating buyers look for most on real estate websites: • 99% – property photos (plenty of them) • 80% – real estate agent contact information • 78% – interactive maps Particularly in this market, it’s important that your home be advertised to its fullest online, and that inquiries about it be handled in as close to real time as possible. Effectively reaching and responding to more of these buyers can increase the demand for your home and, in turn, its value. Houlihan & O’Malley has the know-how to create ads online and in print to effectively and successfully market your home. 8 133 Parkway Road, Bronxville, NY 10708