Effectively Marketing Your Home
The successful marketing of a
home is a multifaceted process.
In fact, marketing encompasses
just about every topic covered in
this Guide – home preparation,
pricing, presentation, and even
negotiation, as well as strategic
advertising and networking.
All these activities are undertaken with
one aim: to maximize your home’s market exposure – and with it, the number of
showings and offers you get so that you
ultimately sell for top market value. An experienced Houlihan & O’Malley agent has
the knowledge, expertise, and resources to
implement a plan that will effectively coordinate all of these activities to your benefit.
How buyer’s find out about
homes for sale
As we’ve seen, strategically preparing and
pricing your home are master keys to attracting serious, financially-qualified buyers.
However, in order to maximize the impact
of these preparation and pricing strategies,
your home needs to be effectively exposed
to the marketplace through a variety of advertising media.
The importance of the web
The Web has revolutionized real estate advertising. Clearly, your Realtors® needs to
have a digital marketing strategy in place to
target these desirable and more market-informed Internet buyers.
At present websites, social media, blogs
and direct contact with Realtors® are far
and away the main sources of information
for buyers. Other sources are yard signs,
open houses, print and electronic ads.
• 99% – detailed information about
properties for sale
An interesting phenomenon is the yard
sign. Buyers who call after seeing a yard
sign, already are convinced that they like
the town, neighborhood, street - even your
front yard.
Also, because today’s demanding buyers
often expect a fast response to their online
requests for property information, experienced and Web-savvy Realtors® need an
efficient system in place for managing web
and email inquiries.
Here’s what discriminating buyers look for
most on real estate websites:
• 99% – property photos (plenty of them)
• 80% – real estate agent contact
information
• 78% – interactive maps
Particularly in this market, it’s important
that your home be advertised to its fullest online, and that inquiries about it be
handled in as close to real time as possible. Effectively reaching and responding to
more of these buyers can increase the demand for your home and, in turn, its value.
Houlihan & O’Malley has the know-how to
create ads online and in print to effectively
and successfully market your home.
8
133 Parkway Road, Bronxville, NY 10708