Timing is everything! Price your home
to sell when its market exposure and
buyer interest are highest
How you price your home will directly impact how many buyers, showings, and offers you will attract, as well as how easily
it will sell. However, the practical dynamics of attracting those qualified, motivated
buyers who will pay top market value for
your home is a little more complex. That’s
because you’re far more likely to get top
market value if you sell your home during
a certain “golden window of opportunity”
during the time your home is on the market. Your Houlihan & O’Malley agent will
advise you.
Reducing the price leads to buyers’ perception that your listing is “stale”. In that
case, your home will not generate as much
interest as if you’d priced it properly from
the start.
The bottom line:
realistic pricing IS strategic!
Price your home realistically right from the
start so that you best leverage buyer interest. If you do so, you’ll not only attract more
buyers, you’ll attract the right buyers: those
who are qualified, motivated, and willing to
pay top market value for your home.
The consequences of overpricing
The strategy of overpricing your home
when you list, thinking that you can reduce
the price later, might seem logical. However, it seldom works. In fact, sellers who
overprice their homes – even just 10%
above market value – and then reduce
the price one or more times – often end
up getting less than they would had they
priced it realistically from the very start.
Here’s why:
• Fewer buyers – will respond if they think
your house is overpriced
• Fewer agents will show your home
to buyers if they know your house is
overpriced
• You’ll get fewer (if any) serious offers
because buyers may consider doing so a
waste of time
SELLER’S GUIDE
www.HoulihanOmalley.com
914.337.7888
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