Select Living Magazine Issue V | Page 28

- LIFESTYLE - real estate (for example, commercial, property management, or first-time home buyers) they focus on the needs of their clients and look for opportunities to support their buyers or sellers. Each division has their own support team to provide expertise or advice on lending needs and special rules. The horse and ranch and agricultural buyer/seller are no different; having an understanding of this market can make the search for, the sale of, and resulting escrow of the property much smoother for our clients. The improvements to farms or ranches are often overlooked by typical real estate agents who are normally only focusing on the value of a home. A homeowner who has invested a lot of money into a barn with rubber mat stalls, automatic water, corrals, and dug trenches (to transport water and power to the pastures) will appreciate an agent who understands the convenience and time and money spent on these improvements when it comes time to sell. For the out-of-area rancher, it is essential to have an agent who can speak to our water rights, provide the regulatory laws, and guide them to where they can legally document and transfer their rights to a new property. Horse, ranch, and agriculture property warrant particular expertise in a specialized area of real estate that many buyers and sellers can benefit from. It makes sense to build a new division to address these needs. Time and money can be saved with a knowledgeable agent for the serious H&R buyer. For a seller, it is essential to have an agent that recognizes, understands, and appreciates the value of improvements and a property’s water rights. A “select group” of real estate professionals from the Select Group of Real Estate (Century 21 and Coldwell Banker) are excited to focus their energy and marketing in a field they are passionate about. Target marketing is what drives our business; by developing a unique marketing campaign geared towards attracting H&R buyers, our team will be focused on growing the sales of our Horse and Ranch properties. The team is growing and our narrow focus will benefit clients by providing targeted advertising and superior service. HOrse and Ranch... It is new and it is needed. www.horseandranch.cbselectre.com