Sectorial Brochure Textile & Apparel Industry of Armenia/BA | Page 9

SUCCESS STORIES / GLORIA
One of the best examples of international contractors is Gloria. It’s a long-lasting business
partnership based on mutual trust, high professionalism, and deep-rooted respect. You
can find a Moncler jacket with a “Made in Armenia” in the company's main brand store in
Milan, Italy. Gloria also has partnerships with many famous brands, such as Dainese
(Italy), BP (Germany), Paul H. Kübler Bekleidungswerk GmbH & Co. KG (Germany),
London Fog (England), Gerry Weber (Germany), The Amerex Group (USA), etc.
The industry strongly relies on the workforce, as the hands of the workers shape of the
final product. There are more than 300 craftsmen, sewers, etc., investing their expertise
into the production process. Gloria is always on the lookout for new partnership
opportunities.
SUCCESS STORIES /
YERAMAR (SAFIAN)
The French-founded company Yeramar has been doing business in Armenia since 2007.
It produces luxury leather good and accessories for world-renowned French, Italian and
Spanish companies. Being a great success in the European leather goods and
accessories market and having highly qualified and professional workers, the company
created its own brand SAFIAN that signifies the combination of Armenian culture and
true luxury. The name was chosen after the Armenian type of goat leather to highlight
the historical link between local fauna and leather production.
The company produces everything leather-y: bags, accessories, wallets, and belts.
Yeramar is also planning to create a shoe factory upholding the European quality
standards for luxurious goods.
SUCCESS STORIES / LENTEX
Lentex LLC was founded in 2003 in Gyumri. While at the first the company only
manufactured women's tights under the “Viva” brand, soon after a new department with
socks-knitting machinery was established.
Currently, the company produces a full range of socks and hosiery of di erent
colors and sizes both for children and adults. The company meticulously complies with
state standards and is appropriately licensed. LENTEX gives a high quality output of
more than 100 types of products.
The company exports the full range of its products and knitwear to Russia, Georgia, and
United Arab Emirates. More than 50% of its production is exported to EAEU (51%) and 3 rd
countries (2%).
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