Sectorial Brochure Agri-Food Sector of Armenia/BA - Page 11

1 SUCCESS STORY / NOYAN Euroterm CJSC with its trademark NOYAN was established in 1998 and is one of the leading ISO 9001-2008-certified manufacturers of natural juices, nectars and drinks, as well as fruit preserves and canned vegetables in Armenia. The juice and food production line of the company currently employs 250 workers. The company operates a full production technological cycle, i.e. from fruit reception to processing and packaging. NOYAN products’ ingredients hail from Armenia’s fields, orchards, and farms - unless the fruit refuses to grow in the country, of course! The company’s very own orchards contain apricot, peach, apple, walnut, almonds, white cherry trees and grape vineyards. Total orchard area constitutes circa 200 hectares of agrarian land, 102 hectares of which are organic. In 2010, NOYAN started growing organic fruits and vegetables in its own orchards. And in 2015 it was certified to the EU & USDA NOP organic regulations and started producing Organic Products under NOYAN Organic brand. The high quality of NOYAN products has been confirmed by numerous Grand Prix, gold, silver and bronze medals awarded at various international trade fairs. The company has partners in Russia, USA, Canada, France, Australia, UAE, China, Germany, Czech Republic, Poland, Algeria, Ukraine, Belarus, Kazakhstan, Georgia and Turkmenistan. SUCCESS STORY / KARAS WINES Karas Wines is the first commercial endeavor of Tierras de Armenia, which was founded by Argentinian-Armenian entrepreneur Eduardo Eurnekian in 2003. The company owns and operates 2300 hectares of land just west of Armavir region. Investments in the land and ability to reshape previously uncultivated soil have grown the vineyards that provide grapes for making “Karas” wines. The vineyards house both international and indigenous varieties, including Chardonnay, Viognier, Sauvignon Blanc, Merlot, Cabernet Franc as well as famous Armenian grapes Areni, Khndoghni and Kangun. The vineyards of Karas Wines are cultivated with modern techniques paired with an individual approach toward each variety to fully develop its potential. The company has also created hundreds of jobs in the region. It currently employs around 400 people. 10