A
s the designer in charge of the pro-
ject, Mr. Samuli Hintikka – Head of
Design for dSign Vertti Kivi & Co – chose
’Experiences First’ as the main theme for
the ship’s design team.
Eventually, the design for the ship
was to incorporate various types of oasis-
like spaces optimised for different kinds of
passenger profiles, with tantalising transi-
tory sceneries in-between.
For maximum passenger comfort
throughout the two-hour sea travel, par-
ticular attention was paid to creating
highly interesting customer paths. Instead
of lengthy corridors of standard shipbuild-
ing custom, the deck plans were designed
to include repeatedly crossing pathways.
An enhanced impression of open space
was created by utilising glass as bulkhead
material.
Customers had wished for fewer cab-
ins onboard, which meant that a larger-
than-usual space could be reserved for
restaurants. In addition to designing all
seven of the ship’s restaurants, dSign
was responsible for the designs for the
entrance lounge, children’s playroom, and
the Comfort and Business lounges.
In the case of the entrance lounge,
the designers aimed at creating an atmos-
phere full of expectations and a sense
of guiding the passengers onwards. An
emphasis was set on lighting, as well as
making the passenger flow smoother with
the aid of deck-plan designs. The large-
scale digital screens in the lounge can be
utilised both for creating an atmosphere
and for distributing information.
Identities that clearly differ from each
other were created for the restaurants,
facilitating the choice from the viewpoint
of different types of menus.
Designed for the busy passengers,
“
Particular attention was paid
to creating highly interesting
customer paths.
the Fast Lane restaurant has a light-toned,
easy-to-reach street atmosphere, with col-
ourful graphic-design carpets, signs with
lighted letters, patterned tiles, and green
plants refreshing the entire surroundings.
Four separate colour themes are used for
dividing the space.
Constructed with a sports theme, the
ship’s Victory Bar has an interior design
that was built from a combination of classic
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