seatec - Finnish marine technology review 2/2014 - Page 39

ship will sail three- to eight-night itineraries year-round from Shanghai to Japan and Korea. DRAGON FLEET Bringing the company’s most innovative ship to the world’s fastest-growing cruise market is considered a shrewd move by RCCL. The ship will reposition to China in May 2015, following her inaugural winter season sailing out of New York Harbor INDUSTRY MARINE BUSINESS to the Caribbean. In China, Quantum of the Seas will join Mariner of the Seas and Voyager of the Seas in Asia, increasing the company’s capacity in the region by 66 percent. Adam Goldstein, President and COO for Royal Caribbean Cruises Ltd, has commented that RCCL is ready to accelerate the growth of the vital Chinese market with a ship that will “capture the imagination of travelers looking for a one-of-akind vacation experience”. According to Goldstein, every trend that RCCL is seeing in China says that the company can achieve real long-term competitive advantage (and appealing returns on its investments in the market) by accelerating its presence there. RCCL has to be nimble, but the ability to move fast is one of the company’s strengths, he pointed out. The company was able to make the move because its new-ship pipeline will keep the New York region supplied with top-rate ships, as well. RCCL remains “very mindful” of the importance of New York, which is why it is are bringing Liberty of the Seas and then Anthem of the Seas to this home market. THE GREAT ESCAPE Back in Papenburg, however, it’s not solely about the high-profile RCCL cruise ships. There are other vessels currently underway, as well. For example on March 20, 2014, the very first piece of steel was cut for the construction of Norwegian Escape, the first of two new Breakaway Plus Class ships for Norwegian Cruise Line. Set for seatec 2/2014 37