seatec - Finnish marine technology review 1/2014 | Page 12

But what about the key demograph- comedy by Levity Entertainment Group It certainly seems that Sheehan and his ics for Getaway – and beyond? Is there a and the very first Grammy Experience at crew know a thing or two about how to “dream customer” that the CEO wants to sea, with performances nightly by Grammy win the people over. At the World Travel reach? Sheehan explains that the Norwe- winners and nominees. Awards 2013, Norwegian Cruise Line gian Getaway, and the company’s fleet in “Also, with Norwegian Getaway, walked away with the ‘World’s Leading general, are custom-built for Norwegian’s we are introducing the Illusionarium, an Large Ship Cruise Line’ honours – making Freestyle Cruising experience, which gives all new mystical dining and entertainment the company the top global cruise line for guests the freedom and flexibility to de- experience that is going to envelop guests the second consecutive year. sign their ideal vacation at sea. in magic and supernatural effects.” DOHA DOMINANCE The honour was given at the World “This means giving our guests a Given the enormous choice in all ar- Travel Awards‘ 20th annual Grand Final range of dining options – up to 29 – and eas, Sheehan feels that the cruise line has Gala, held on November 30 in Doha, Qatar, lots of variety in accommodations from truly created a product that appeals to a and is based on votes by travel agents and Studios designed and priced for solo trav- wide range of customers, from solo trav- consumers across the globe to recognise ellers to our luxurious suite complex The ellers and couples to families and groups travel companies that provide outstanding Haven by Norwegian.” of friends. And it looks like the Caribbean is not going out of style – ever. products and customer service. In addi- “The Caribbean is one of the hottest tion to the award for top cruise line world- THE FUN PART wide, Norwegian Cruise Line has also re- And, yeah, there is no going around the destinations and in high-demand from our ceived the award for “Europe’s Leading entertainment bit: according to Sheehan, guests, so we’re thrilled to bring this brand Cruise Line” for the past six consecutive the cruise line offers “the most innova- new ship to Miami and sail year-round to years from the World Travel Awards, and tive line-up at sea” including Broadway the islands,” Sheehan sums up. has been named “Caribbean’s Leading shows like the musical Legally Blonde or Cruise Line”. the dance sensation Burn the Floor and 10 seatec 1/2014 SAMI J. ANTEROINEN