SEAT Global Magazine - Sports Industry Case Studies Issue 06 August/Sept 2017 - Page 19

Jesper Nyholm &

Vegas is my 14-month-old brown Labrador with more than 90,000 followers on Instagram.

Vegas was born in Copenhagen, Denmark on March 12, 2016 and he was given this name because me and my family traveled to Las Vegas that day.

He is an extremely clever dog – as you can see on the photos, and I have been using his Instagram-success-story when presenting to and/or educating health professionals about the importance of having more to tell their patients, than just boring stories about unhealthy habits. Our kids, Oliver (13 years) and Sophie (18 years) envy Vegas very much, because their baby-brother (Vegas) is making more money through SOME, than they are making in real life.


John Winborn &


Sula is a 4 year old German Rottweiler.

She hates walking on wet grass and howls when she wants something and nobody is paying attention.

She is the third Rottweiler I have owned!

Submitted by John Winborn, CIO at Dallas Cowboys

Submitted by Jesper Nyholm

Founder & CEO at 7peaks/ Chief of Gamification at Team Danmark @SEATconference