SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 59

Stadiums See Demand for

Connectivity Spike

DAS networks are invisible to fans but behind the scenes, equipment is stored in a utility closet.

Technology and connectivity are so integral to sports facilities today that stadiums across the country are rapidly adopting new wireless infrastructures to power seamless mobile experiences for fans. Mobile-focused business strategies are paramount for effectively securing fans’ attention away from numerous competing channels, including the high-quality home viewing experience.

“Eighty percent of fans are using their mobile phones during a sports event, and stats show that they’ll leave at halftime if they can’t get online,” said Doug Lodder, senior vice president of business development at Boingo. “From streaming to sharing, fans are mobile-centric and the amount of data they’re consuming can bring traditional wireless networks to a halt. New technologies like Distributed Antenna Systems (DAS)and Wi-Fi are the answer to this demand and can make any venue a champion in connectivity.”

Uploading Snapchats, Instagram stories, tweets and selfies are just the beginning of the new fan experience. Venues are experiencing increased revenue opportunities through digital sponsorships, merchandise and mobile concessions, while realizing the importance of delivering mobile engagement opportunities like instant replays. Stadiums can also boost profitability through carrier participation on a DAS network. @SEATconference