SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 53

With Mobile Edge Clouds, venue owners and operators can collect vast amounts of data and analytics to help them improve the fan experience. Unlike Wi-Fi, which has not lived up to capacity expectations in high-density facilities like stadiums, edge clouds guarantee connectivity for fans. It also eliminates the need to proactively search for a Wi-Fi network and connect to it. Being able to collect and analyze data

from ALL mobile devices (not just those connected to Wi-Fi) provides valuable insight to facility operators; they will be able to know user location, wait-times at concession stands and restrooms and more, in real time. Data on user’s preferences, and type of mobile activity can also be collected, providing valuable insight to marketing teams who can improve personalization which in turn will strengthen fan engagement.

Mobile Edge Clouds also streamline operations by allowing venues to connect all IoT applications to a single, private LTE network – including mobile ticketing, digital signage, security, and high-bandwidth applications like instant replay.

Mobile edge cloud benefits for venue owners and operators:

•Guarantees delivery and continuity of mobile services

•Venue-owned cellular network supports all carriers

•Provides valuable data and analytics to increase fan engagement and improve operations

Fan benefits:

•Seamless always-on connectivity without registration

•Personalized and improved fan services, including shorter wait times

•Enables fan experiences like augmented reality and virtual reality

These are just a few of the ways that ASOCS’ mobile edge cloud technology can improve a stadium’s operations and enhance fans’ experience to keep them coming back to the arena or ballpark. @SEATconference