SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 52

Mobile Edge Clouds are Key to Bringing Fans Back to Live Sporting Events

As in-home and mobile entertainment options continue to expand, fan attendance at many live events is declining. Does that mean the days of “Take Me out to the Ballgame” are a thing of the past? Not necessarily. More and more sports and entertainment professionals are harnessing technology to lure fans back to the ballpark and other entertainment venues.

Stadiums and arenas are incorporating new technologies that enable and enhance fan connectivity and mobile engagement. Investments in Wi-Fi, cellular and in-stadium apps have become “must haves” for smartphone-focused fans.

Today, most sports and entertainment venues rely on Distributed Antenna Systems (DAS) to provide cellular coverage, with expensive and cumbersome carrier base stations powering the network. ASOCS is pioneering an alternative approach to the traditional base station using Mobile Edge Clouds that process and provide cellular capacity inside the venue. With the cloud approach, the network is fully scalable and secure but is virtualized rather than based on hardware from cell network vendors. This distinction is important because it means the venue can own the cellular network for coverage and capacity, rather than mobile operators. With that ownership comes vastly improved control and monetization opportunities.

Case Study

Shared by ASOCS, (SEAT Sponsor)

47