SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 46

Strategy & Best Practices

Shared by IBM, (SEAT Sponsor)

IBM Leading the Digital Transformation in Sports

Today’s sports organizations around the world are embarking on building customer engagement strategies to make sporting events more enjoyable for fans. Creating the ultimate fan experience means meeting fans where they are, providing them with the platform to interact in a seamless way, and introducing them to new offerings that exceed expectations. This has led sports organizations to strive for a complete digital transformation of their enterprise. This transformation will define the role and impact of technology on sports leagues, teams, media companies, sponsors, and a wide range of other players in the sports ecosystem.

IBM’s vision and strategy for sports enterprise digital transformation is focused on fan experience with revenue growth that optimizes overall operations. Our approach fuses strategy, design, data and technology across multiple lines of business to drive superior fan engagement, improve team performance and optimize venue operations. When it is put into play the entire enterprise performs as one streamlined organization, measuring, tracking, and responding to real-time data with analytics that drives every opportunity to personalize fan engagement and increase revenue growth.

To realize digital transformation a paradigm shift is needed to think differently about the way venues are designed, constructed, and operated to align with an integrated approach that addresses the fan experience and venue optimization trends. The success of delivering the right technology depends on the following factors:

Requirements development which is vision and experience driven: Design Thinking used to capture the vision, align the strategy, and drive venue requirements