SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 36

VITEC’S EZ TV IPTV and Digital Signage Platform a Grand

Slam for Kansas City Royals and Kauffman Stadium

Background

Kauffman Stadium in Kansas City, Missouri, is home of the Kansas City Royals. Built in 1973, “The K” has a proud baseball legacy, and has served as the home of World Series champions; one in 1985 and another in 2015 - exactly 30 years apart. The most recent win brought a resurgence in baseball fever to the stadium, hosting more than 2.7 million fans during its 2015 title season.

The 37,903-seat stadium underwent a $250 million renovation in 2009, which included an expanded concourse, new amenities, and state-of-the-art technology that make game day even more exciting. This renovation also amped up the visual experience on and off the field, installing more than 450 displays for back-of-house support, in the luxury suites, and around the concourse. The displays are fed by an IPTV system, delivering live game feeds and digital signage campaigns to engage fans out of their seats and bring in additional revenue.

Case Study

Shared by VITEC, (SEAT Sponsor)